Privacy policy

Last updated: 19 October 2026

Prymally operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a tailored shopping experience (the “Services”). Prymally is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose personal information when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of your information as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been made anonymous in such a way that it cannot identify you or be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

• Contact details including your name, postal address, billing address, shipping address, phone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, configurations and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist or purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you include in communications with us, for example when sending a customer support request.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties

How do we use your personal information?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, tailoring and improving the Services. We use your personal information to provide you with the Services. This includes performing our contract with you, processing your payments, carrying out your orders, remembering your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging shipping, handling returns and exchanges, enabling you to post reviews, and creating a tailored shopping experience for you, for example by recommending products related to your purchases. This may also include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, to protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal information to provide you with customer support and effective Services, to respond to your requests in a timely manner, and to maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial legal proceedings, and to investigate potential violations of our terms or policies or to enforce those terms and policies.

How do we disclose personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, order processing and shipping).
• With business and marketing partners who provide marketing services to you and show you advertising. For example, we use Shopify to support tailored advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity across different merchants and websites. If you would like to exercise this right and opt out of such uses, you can do so here
• When you direct us, request us or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you, or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than the one you live in, in order to provide and improve the Services for you. In addition, to help protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information listed here via the Shopify Privacy Portal link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as stated on the Services.

Children’s data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to send sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to access/know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right of portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to object to the processing of your personal information for purposes considered to be “targeted advertising” under applicable privacy laws. If you would like to exercise this right and opt out of such uses, you can do so here. Please note: if you visit our website with the Global Privacy Control opt-out signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we can link the device the signal comes from to a Shopify account, we will also apply the opt-out request to that account. You can find more information about Global Privacy Control at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not act on any other “Do Not Track” signals that may be sent by your web browser or device.
• Managing communication preferences. We may send you promotional emails. You can opt out of receiving these at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

You may exercise these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, see https://privacy.shopify.com/en.

You will not be disadvantaged in any way for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have given them permission to act on your behalf, and you may need to confirm your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge your complaint with the competent data protection authority. For the European Economic Area, there is a list of the competent data protection supervisory authorities. If you would like to view it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on established transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@prymally.com. Details of the legal operator can be found in the Legal Notice. For the purposes of applicable data protection laws, we are the data controller of your personal information.